Bijwerkingencentrum Lareb is the reporting and knowledge center for adverse effects of medicines, vaccines, and other healthcare products in the Netherlands.

My task was to create a new corporate identity that imparts the same look and feel to both Lareb and all the monitoring studies they conduct. In addition to the refreshed corporate identity, Roorda and I thoroughly examined their strategic positioning, tone of communication, photography, and overall communication approach, resulting in a rejuvenated and welcoming Lareb.

Lareb now feels a lot more 'cozy.' They have bid farewell to a clinical environment and have embraced an atmosphere of tranquility and credible photography. They've adopted a new philosophy while retaining the informative aspects, but now with a greater focus on consumers and healthcare providers.